Motul Motorsport & Lifestyle content

Motul's history goes back for over more than 150 years. As a car and Motorsports lover, Motul and I immediately had an excellent connection. Motul has been investing in racing partnerships Worldwide which has delivered them huge brand awareness for decades now. Key mission was the development of premium Motorsport and Lifestyle content to show their World and to demonstrate which magnificent partnerships, races but most of all, friendships have grown over the years. Currently we produce online content which is distributed in 160 countries worldwide via newsletters and all social media channels. We are equally responsible for the Motorsport Photography covering all key sponsorship events over 14 countries in a structural collaboration formed by the Motul Media Crew.

WORLDWIDE Motorsport and lifestyle content

From the creation of a Magazine concept in 2017, we evolved to 100% online content production in 2018. Motul's THE DRUM is not a typical 'corporate' newsletter. It is filled with inspirational stories about people living 100% for their motorsports, their art, lifestyle or passion. The newsletter serves as a source of inspiration for the new Motul Motorsport website which has been released in 2018 in 160 countries worldwide. 

A 100% GLORIOUS PRODUCTION

Together with a team of top class Automotive collaborators, the full content production is coordinated by Glorious Brands. And yes, once and a while there is a fun part about it as we are shooting and testriding the marvellous McLaren 540C in the Belgian Ardennes :-)

Rebellion - vaillante racing team 

Besides inspirational stories, racing remains in the genes of the Motul-company. Our focus is although not on the race results as such, but more on the bigger picture involved: the brotherhood, the mechanics, the passion and the technology  which is required to achieve these exceptional goals. 

Producing  premium lifestyle content requires working with top notch-Photographers such as Antonin Grenier, specialized in Action sports Photography.

Fabian Oefner walks a fine line between science and art, creating pieces that tickle the geekiest parts of our brain. His goal is to make people look differently at the most abstract phenomena, such as physics, chemistry and technology, by translating them into artworks. Whether it’s spraying paint on a Ferrari in a wind tunnel, creating shapes with light and oil paint or making cars look like they are hatching from a shell or simply exploding, they were all spawned by the same creative mind. We interviewed Fabian in Switzerland.

Discover our content marketing work at: www.motul.com and at the Powersports website.