LeasePlan
My first assignment was as an independent consultant: ad interim communication manager for LeasePlan Belgium (four months - temporary assignment). I was responsible for handling all events and communication, but my key mission was to define the strategy for and organise a new agency pitch. Digital agency, Prophets, won this pitch and this resulted in the best marketing campaign for the SME market within LeasePlan worldwide (2014).
Prophets was selected from 10 agencies with a strong digital focus
Launch of the term “Leasefobie”
(Lease phobia)
Online bannering on SME websites and media
Best campaign worldwide
An excellent campaign mix of online targeting, creative work and lead generation was rewarded with the prize of Best Campaign within LeasePlan Corporation International.
https://www.leaseplan.be/nl/leasefobie
Credits, concept & creation: Prophets