Mercedes-Benz Client Magazine
It’s been my privilege to coordinate the production of the Benelux Mercedes-Benz client magazine since 2016. As national editor for the Flemish and Dutch version of this magazine I'm responsible for all project and account management activities. The Dutch version then serves as a blueprint for the Flemish and Walloon (French) version. The 4 editions (Mercedes Me Magazine and She’s Mercedes) are being sent to all Mercedes-Benz drivers in the Benelux. Additionally, as national editor I’m also responsible for writing or commissioning the national content and the more technical articles and ambassador interviews. Four times a year the team produces and delivers this premium car and lifestyle magazine to approximately 200,000 Mercedes-Benz drivers in the Benelux.
100% content marketing
In these times of digital overload, it’s reassuring to see that Mercedes-Benz is producing a printed client magazine on a global scale and sending it to the homes of its customers in more than 200 countries. The magazine is a finely balanced mix of Mercedes’ latest models, automotive trends and innovation, technology, travel and lifestyle articles.
AMG Client Event Circuit Zolder
national editor belgian client magazines
Most of Mercedes-Benz magazine is based on international content, but we add a vital touch of local flavour with dedicated national articles. These can range from interviews with local chefs, musicians, artists, fashion designers and social media influencers to the coverage of local events, such as the yearly Zoute Grand Prix or the Golf Mercedes Trophy.
An article about the Knokke Zoute Grand Prix event 2017
Showcasing new Mercedes-Benz models for the local market
An interview with Belgian architect Vincent Callebaut.
Photocredits: Daimler AG, Zoute Grand Prix, Tom Vandewiele, Dennis Noten